Hairography

2012 - 2020, Hairography for Harold Offeh

This series of images was a collaboration between artists Harold Offeh and Eloise Calandre which forms the beginning of an ongoing project for Offeh exploring the theme of hairography.

“‘Hairography’ looks at the fetishization of hair and particularly European hair in popular culture. Addressing the marketing of hair through advertising campaigns, 'Hairography' places an emphasis on the language of hair marketing and the material qualities of traits such as “shine”, “bounce” and “swish” in selling European hair.”

Photography by Eloise Calandre